Here in the United States, walk in clinics like the typical urgent care clinic have become hugely popular in populations all throughout the country. In fact, very nearly 20% of all households (almost one fifth of them, to view things in a slightly different way) visited an urgent care medical clinic at least once, meaning that the average urgent care business was quite successful indeed. But urgent care clinics and other such retail clinics are actually quite new, especially in the grand scheme of things.
In fact, the first ever such medical clinic was opened in the year of 2000, still less than 20 full years from our present date. This clinic was opened in Twin Cities, Minnesota, but urgent care and retail medical clinics have now spread all throughout the country. In fact, there are now very nearly 3,000 of them in operation, according to data that was gathered in the year of 2018. In the years that are to come, this number is only likely to continue to grow.
But since retail clinics are still quite new, marketing strategies for urgent care centers are still hugely important. These marketing strategies for urgent care centers must convey that such medical clinics are hugely trustworthy, and marketing strategies for urgent care centers must also prove that visiting an urgent care center is a better choice than going to the emergency room or even seeing a general care doctor. Having the right urgent care marketing plan, however, can make this a reality.
Fortunately, there are a good deal of marketing strategies for urgent care centers here in the United States, no matter where they might be located all throughout the country. For instance, one of the most popular marketing strategies for urgent care centers is to emphasize the low cost of the typical urgent care treatment, especially in comparison to other venues for medical care, such as the typical emergency room or doctor’s office. After all, the average urgent care visit will cost up to 40% less than the average visit to a general care practitioner, and the average ER visit is likely to run upwards of $1,000 when all is said and done. For many people, the best marketing strategies for urgent care centers here in the United States center firmly around cost.
But this is certainly just one of the many marketing strategies for urgent care centers, and other marketing strategies for urgent care centers are just as important. For instance, common marketing strategies for urgent care centers here in the United States are also likely to center around efficiency and speed of care. After all, waiting in an emergency room is a hugely lengthy process, especially if your particular medical concern is not considered to be emergent. For many such people, an emergency room wait is likely to extend to an hour, if not even longer than that. For many people, simply avoiding care can seem like the easier option, making such marketing strategies for urgent care centers so very effective.
After all, more than 90% of all urgent care locations boast average wait times that just barely reach a mere half of an hour. And still more than half of all urgent care locations – around 60% of them, to be just a little bit more exact – actually boast average wait times that are truly no longer than a short 15 minutes. The average urgent care patient will be in and out within the span of an hour, something that is virtually unheard of in the typical emergency room setting – no matter where you might go here in the United States.
At the end of the day, there are many marketing strategies for urgent care centers that can – and should – be taken advantage of for urgent care locations all throughout the United States. After all, urgent care centers provide fast and convenient – not to mention comprehensive – care for people all throughout the country, and they’re only likely to continue climbing in popularity in the years that are to come as well.